In everything we do, and everything we create, we aim to be clear, consistent and engaging.

We have a three-stage process to make you always look and sound your best:

understand

An audit of what matters to you – what do you say and where? Who hears it and who actually listens? The first part of any journey is understanding exactly where you are right now.

Plan

Be absolutely clear on where you want to be, defining your ambition and establishing how communications will support your specific goals.

communicate

Time to show the world what you’re all about. We create the right content, choose the right platforms and channels and shine the spotlight on what you want to say.

What our clients say…

Joanna thinks like your customer - and then gets you to think like your customer. These are the ingredients only a few possess and a recipe for the success you strive for. We all have the answers inside us, it just takes someone like Joanna to get you to get the answers out.
Chris Scott Founder, Chris Scott Photography

Make yourself memorable

Get in touch for a free consultation

Understand

The first part of any journey is understanding exactly where you are right now.

What do you say and where? Who do you say it to? How do you say it?

This part of the process is about the here and now, and Hoolet does this all for you – you just need to give us the keys.

We take all the bits of information you know – who you deal with, where they find you, how you speak to them – and piece them together to build the picture of your brand.

We can measure and review the company’s whole communications process or focus on one part.

How we do it depends on your business and what it needs, but we might look at the competitive landscape, speaking to your customers and your sales team, understanding building an understanding of what your brand means to them.

Or we can audit and assess the consistency of your external communications, analysing reports, news releases, enewsletters, everything the company sends out, knowingly or unknowingly.

We scope out what you want to know, and then do our thing, spotting the gaps and inconsistencies, the quick wins and opportunities.

You get the results in a shiny report with recommendations. Where you go from there is up to you.

For example

You want to know what your website is doing? 

We dial up the dashboard of the online analytics, looking at social media traffic, where they’re landing and where they’re leaving. 

We review and compare the relevance of the content, tone, copy and images. Is it clear, consistent and engaging? 

We look at what’s popular, what works, and what could be tweaked or replaced.

Shiny report and recommendations wings its way to you.

Find out more
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Plan

When you understand where you are in the here and now, you can look to the future and start planning.

Hoolet helps you create the strategy that sets out what you want to achieve with your communications.

A communications strategy that is closely aligned to your corporate goals gives the visible structural support to the path to success for your business.

You know the marketplace, so what makes you different? Why do your customers and clients choose you? What do you want to be known for?

We reinforce and build on your brand with the right messages, through the right channels to the right audience.

How we do it depends on your business and what it needs, and we work alongside your leadership to establish what is important and what would really make the difference.

From the strategy comes the plan – a specific look at what you want to achieve in your chosen timescale and how you’ll measure your success.

It might be a whole year’s output, or a particular campaign. From employee engagement to creating influence in a particular sector or policy area, from creating a new brand identity to raising existing profile, it always helps to have a plan.

For example

You are proud of your green credentials but how do you tell that story? 

We look at your environmental goals and how that fits with your company values. 

We establish how you frame the story, who we want to listen, and how it develops. 

Using part of your organisation’s ESG activity, we illustrate your organisation’s values in action with a genuine and engaging story to tell.

 

Whether it’s a forming a strategy for one part of the business or an in-depth look at the company’s values and brand identity, Hoolet can help.

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Communicate

Create, reveal, inform, entertain, discover – content is king in the world of communications.

It might be a social media campaign or a single piece of content, multi-stranded or a focused target. We work with you to choose what fits with what you want to achieve.

There are many ways to get across what you want to say.

  • Website content
  • Media releases
  • Blogs
  • Enewsletters
  • Reports
  • Briefings
  • Award entries
  • Speeches
  • Case studies & testimonials
  • Publication production
  • Presentations
  • Social media content
Find out more

For images, video, animations,  we work with a network of specialists, to make sure you have exactly what you need. 

And as ever, we make sure all your content is clear, consistent and engaging.

From our box of tricks, we pull out the style, tone and screen that grabs the attention of your ideal audience. We know where they feel at home and where they are looking and listening.

For example

You are launching a new service, so you need a release, right? Sometimes it’s right, sometimes it’s not. Maybe a targeted first person interview for a niche outlet is right, or an online targeted animation. Maybe you need levity, you probably need brevity but you always need attention.

We don’t follow tradition, we choose the path that is right for you, suggesting alternative angles and approaches that achieve your aims.

We can roll this out for you, or work alongside an internal team, helping them monitor and measure effectiveness.

Let’s make you soar.

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It's good to talk
Get in touch for a free no-obligation consultation

hello@hoolet.co.uk

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