Creating communications that soar
Your business is unique. As a specialist communications consultancy, Hoolet is here to help you find your authentic voice and make sure your brand truly reflects what you stand for.
In everything we do, and everything we create, we aim to be clear, consistent and engaging.
We work with businesses and organisations across Scotland who are ready to make a real impact.
We offer expertise in two vital areas – the thinking and the doing, or indeed a combination of both – to make sure you always have:
- the perspective to plan
- the precision to execute
Strategic communication and PR planning: the “thinking”
We soar upwards, like the watchful owl, to gain the necessary perspective.
Before a word is written, we map out your path to success, aligning communications with your core business goals.
We help you get the strategy right with:
- strategic communication planning – what your business is, how you talk, what you say, who you’re talking to and what you’re saying
- campaign planning – if you already know what you need, we can imprint it onto a specific project or campaign
- PR, media strategy and emergency response media consultation
- detailed audits and insight that reveal the unique selling proposition that makes you truly different – from a brand audit to social media analytics, we delve into the detail to help you understand exactly where you find yourself right now
The outcome? A clear, consistent strategy that removes guesswork and makes sure every action has a purpose.
"The sheer volume of applications we received is a testament to the effectiveness of Hoolet’s strategic approach. Their ability to connect with diverse audiences and drive engagement was crucial in achieving our recruitment goals."
"Joanna has a great knack of making sense out of personal chaos and the follow-up email outlining our conversations, was a welcome addition."
Content creation and media execution: the “doing”
A solid strategy is nothing without flawless execution. This is where we step in as your dedicated content team, pitching your message to the exact audience you need to reach.
We use plain English and aim to grab attention with simple, authentic stories.
We can support your business with:
- communication planning and execution
- campaign planning and execution
- PR & media relations
- copywriting services
- case studies and testimonials
- newsletter & publication production
- design & graphics
- video & podcasts
Your content is covered. We can swoop in on a single piece of content, or soar above with a full campaign that supports your in-house team.
Whether you’re a start-up or an established company, an army of one or a workforce of thousands, we help you find what’s right for you.
"With limited input from me, they quickly grasped exactly what I wanted to achieve and the message I wanted to deliver. The result is a website I am very proud of."
Tracy Cromar
"Not only are they really helpful and always offer the personal touch, their depth of knowledge when it comes to how to get a message across and their attention to detail are both exceptional. They always go above and beyond and I wouldn’t hesitate to recommend their services."
Lucinda Craig
"I was impressed at the speed at which Hoolet understood our business and what we needed in terms of PR and support. Cannot recommend highly enough!"
Erik Doyle
One piece at a time
Hoolet creates engaging content, targeted precisely at your audience.
And you don’t have to go “the full Hoolet”, we are happy to provide one-off pieces of content and copy.
Your business is moving in its own distinct direction, setting its own pace, and Hoolet adapts to suit you.
Our consultations and advice are free – we believe it’s good to talk!