Do you sometimes struggle to define what you get out of communications and marketing?

Hoolet runs one-to-one bespoke workshops, designed to give businesses a deeper understanding of what they want to achieve with their communications, how to deliver results and how to measure and report back success.

Ideally suited for communications people who want to develop their skills and confidence, the sessions combine the interactivity and informal atmosphere of coaching with clear instructions in the basics.

They build on the basics of understanding an audience, creating strategies to reach and convince them, and reinforce the importance of setting relevant targets that measure progress.

Workshops are tailored to your organisation’s industry, size and specific needs, and are delivered by subject experts to your team in a focused yet relaxed environment.

The team returns to the workplace inspired and with refreshed commercial perspective, having learned a proactive approach to developing an engaging and dynamic brand presence.

What does your business get? Marketing that delivers on what it sets out to achieve, and the statistics to prove it. So if you’re looking to get the full return on your investment in marketing and communications, Hoolet can help.

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Storytelling in business

Content is king when it comes to marketing your organisation.

Engaging with your audience across platforms raises your profile, customer awareness and drives sales.

But how do you create meaningful content?

This course looks at different ways of finding news within your organisation that weaves an authentic and compelling story and builds a positive brand presence.

By developing skills in spotting and telling news, you can unlock an endless stream of creative ideas that helps your business engage with its target audiences, whether online, in print or in person.

What you will learn

  • What is news? The theory that defines what grabs your attention
  • How to spot and tell news within your organisation:
  • The plan: preparation is the key to success
  • Writing: making your copy clear, consistent and engaging
  • Understanding SEO and the power of Google
  • Publishing your content

This is a half-day workshop

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What our clients say…

Joanna is a superstar, we asked her to run a masterclass on branding and she really knocked the ball out of the park! She delivered a session which really resonated with the cohort. Her passion for what she does is truly inspiring and her own experiences in her career give her a unique understanding of the communication needs of a business. I have absolutely no hesitation in recommending Joanna & Hoolet to anyone who wants to communicate better.”

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