Brand audit
The first part of any journey is understanding exactly where you are right now.
So here at Hoolet, our advice is to start with a long, hard look at what your business is saying to the outside world.
And what you are saying is bound up in so much more than words.
“Oh wad some power the giftie gie us, to see oursel’s as others see us.”
Rabbie Burns
Your brand is everything that gives someone an impression of what you are as a company. So the language, the look, the logo… Remember, this is what your existing and potential customers and clients hear about you. And that’s before we consider suppliers, competitors and members of staff.
We recommend concentrating on accuracy, clarity and consistency. These directly reflect on your reputation, and accordingly on your brand.
Scoping out what you want to know, we then do our thing, spotting the gaps and inconsistencies, the quick wins and opportunities.
The audit can measure and review the company’s whole communications process or focus on one part.
You have complete control over the process. We can swoop in on one part of the process. Or if you have a team to implement it, we can soar above with a strategy to support, inspire and guide your internal team.
“All truths are easy to understand once they are discovered; the point is to discover them.”
Galileo Galilei
Your brand is the essence of your business, its personality. So time spent gaining “self-knowledge” can help enormously in the face of big decisions.
By getting the space to focus on where we are right now, the path to reaching our goals often appears clearer.
So take that long hard look at where you are right now, and when you’re reassured of your strength of your foundations, it’s time to start planning for the future.