Storytelling in business
Content is king when it comes to marketing your organisation.
Engaging with your audience across platforms raises your profile, customer awareness and drives sales.
But how do you create meaningful content?
This course looks at different ways of finding news within your organisation that weaves an authentic and compelling story and builds a positive brand presence.
By developing skills in spotting and telling news, you can unlock an endless stream of creative ideas that helps your business engage with its target audiences, whether online, in print or in person.
What you will learn
- What is news? The theory that defines what grabs your attention
- How to spot and tell news within your organisation:
- The plan: preparation is the key to success
- Writing: making your copy clear, consistent and engaging
- Understanding SEO and the power of Google
- Publishing your content
This is a half-day workshop
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