See how Hoolet delivered a fast-paced PR and media campaign for Aberdeen Jazz Festival, building awareness, correcting misconceptions and boosting attendance with strategic event publicity.
The effects on everyone’s lives of things like Covid and Brexit force them onto the news agenda but that’s not to say there aren’t other stories out there to tell.
Are you trying to decide between a big, focused campaign and a steady, ongoing stream of content?
It’s a classic communications conundrum, and the answer isn’t always simple.
A public awareness campaign to take part in a once-in-a-generation event: Hoolet helped organisers of The Tall Ships Races Aberdeen 2025 successfully mobilise a community with their strategic communications assistance.
We’ve been talking a lot on socials recently about the Hoolet rebrand, which made me think I’ve probably never really told the Hoolet brand story before.
Well four years in, it’s probably about time…