How a good case study can sell your business better than you
Using a case study can tell your business’s story from a slightly different angle – and ultimately sell your business better than you.
This is AI-generated content … or is it?
Artificial intelligence is everywhere. But did it write this blog? Is this AI-generated content? And should you care?
Brilliant beasties: an exploration of Scots words for animals
Over the past few months, a series on Scots words for animals has been keeping us entertained across our social channels.
We’ve dived down quite a few linguistic rabbit holes (mappie bouries?), and some have queried whether we were making most of them up.
The Hoolet Lecture: irregular plurals
Good writing skills are essential for effective communication, but sometimes small grammar mistakes can undermine the impact of even the most well-crafted piece.
This Hoolet lecture looks at the logic – or lack of it – behind irregular plurals.
The Hoolet Lectures: use fewer words
Act sustainability: use fewer words. While not (yet) in short supply, using fewer words definitely saves the reader’s energy.
The Hoolet Lectures: hyphens
Hyphens are very important for clarity in adjectives. Find out why – and how – in this Hoolet Lecture
Successful communications: how can you tell?
Successful communications start with a good understanding of what you’re trying to achieve. You need an idea of what success looks like.
Do it right: proof reading for dummies
There is definitely an art to proof reading – but how do you go about it?
Well, all you really need is a little time, some concentration and a process. And here are some tips that might help you find your own process.
Case study: marketing support for a small business
When you meet someone that is passionate about their business, you can’t help but want to be part of that journey.
And that is exactly what happened when Tracy Cromar and Hoolet’s Joanna met at an online BNS meeting during the pandemic.
Twooooo years into a business start-up
It’s two years since the baby owlet Hoolet was born as a business start-up.
With a whole 24 months of running a business under the belt now, I am once more going to pass on my owl-like words of wisdom…