We’ve been talking a lot on socials recently about the Hoolet rebrand, which made me think I’ve probably never really told the Hoolet brand story before.
Well four years in, it’s probably about time…
Using a case study can tell your business’s story from a slightly different angle – and ultimately sell your business better than you.
When you meet someone that is passionate about their business, you can’t help but want to be part of that journey.
And that is exactly what happened when Tracy Cromar and Hoolet’s Joanna met at an online BNS meeting during the pandemic.
We are genuinely fascinated by fonts and typography but thought we’d try to engage beyond our beloved font geek demographic.
So we’ve pulled together some font trivia – fun font facts, if you will – to help you hold forth with new confidence on the subject.
Spruce Springclean or Morning Wood?
When you’re building a brand, the choice of business name can be a blessing or a curse.