Case study: growing an annual event with a powerful communications strategy
Hoolet built a vibrant brand and communications strategy that brought Scotland’s research festival, Explorathon, to life across all channels.
Tag: brand identity
Brand audit: do you know what your business is really saying?
The first part of any journey is understanding exactly where you are right now. And that’s where a Hoolet brand audit comes in…
Hoolet: more than just a name – unveiling the brand story
We’ve been talking a lot on socials recently about the Hoolet rebrand, which made me think I’ve probably never really told the Hoolet brand story before.
Well four years in, it’s probably about time…
How a good case study can sell your business better than you
Using a case study can tell your business’s story from a slightly different angle – and ultimately sell your business better than you.
Case study: marketing support for a small business
When you meet someone that is passionate about their business, you can’t help but want to be part of that journey.
And that is exactly what happened when Tracy Cromar and Hoolet’s Joanna met at an online BNS meeting during the pandemic.
Things you need to know about fonts … the #fontfacts
We are genuinely fascinated by fonts and typography but thought we’d try to engage beyond our beloved font geek demographic.
So we’ve pulled together some font trivia – fun font facts, if you will – to help you hold forth with new confidence on the subject.
Finding fame in a business name
Spruce Springclean or Morning Wood?
When you’re building a brand, the choice of business name can be a blessing or a curse.