Case study: Aberdeen Jazz Festival PR and media campaign
See how Hoolet delivered a fast-paced PR and media campaign for Aberdeen Jazz Festival, building awareness, correcting misconceptions and boosting attendance with strategic event publicity.
Tag: communication
Case study: growing an annual event with a powerful communications strategy
Hoolet built a vibrant brand and communications strategy that brought Scotland’s research festival, Explorathon, to life across all channels.
Case study: the evolving Feeding Workforce Skills campaign
Feeding Workforce Skills is a great exampe of how a campaign can evolve and keeps a vital industry message fresh.
Case study: building a LinkedIn presence for your business
Curating a LinkedIn social media feed is demanding: you know you should be on it, but figuring out actually what to do is another story.
How a good case study can sell your business better than you
Using a case study can tell your business’s story from a slightly different angle – and ultimately sell your business better than you.
Brilliant beasties: an exploration of Scots words for animals
Over the past few months, a series on Scots words for animals has been keeping us entertained across our social channels.
We’ve dived down quite a few linguistic rabbit holes (mappie bouries?), and some have queried whether we were making most of them up.
The Hoolet Lecture: irregular plurals
Good writing skills are essential for effective communication, but sometimes small grammar mistakes can undermine the impact of even the most well-crafted piece.
This Hoolet lecture looks at the logic – or lack of it – behind irregular plurals.
The content marketing alphabet: part three
Content marketing is key for your social media, but how many pieces do you know? Our content marketing alphabet gives plenty of inspiration.
The content marketing alphabet: part two
Is your social media plan lively with lots of content? We’re continuing our way through the content marketing alphabet to give you plenty of inspiration.
The content marketing alphabet: part one
Whether it’s blogs, videos or polls, content marketing can work wonders for any social plan and here’s our A to J of content inspiration.