Why fun at work matters: the business case for passion projects
Our founder Joanna Fraser on passion projects, tattie league tables and why “it’s for fun” is reason enough to start.
Tag: communications
Hoolet in the headlines with focus on business
Hoolet founder Joanna Fraser shares how lockdown shaped her strategic communications consultancy in Aberdeen, from newsroom roots to helping businesses tell their story.
Case study: Aberdeen Jazz Festival PR and media campaign
See how Hoolet delivered a fast-paced PR and media campaign for Aberdeen Jazz Festival, building awareness, correcting misconceptions and boosting attendance with strategic event publicity.
Case study: growing an annual event with a powerful communications strategy
Hoolet built a vibrant brand and communications strategy that brought Scotland’s research festival, Explorathon, to life across all channels.
How to spot and tell news
The effects on everyone’s lives of things like Covid and Brexit force them onto the news agenda but that’s not to say there aren’t other stories out there to tell.
To launch or to linger: choosing your communications path
Are you trying to decide between a big, focused campaign and a steady, ongoing stream of content?
It’s a classic communications conundrum, and the answer isn’t always simple.
Case study: creating a public awareness campaign for Tall Ships
A public awareness campaign to take part in a once-in-a-generation event: Hoolet helped organisers of The Tall Ships Races Aberdeen 2025 successfully mobilise a community with their strategic communications assistance.
Hoolet: more than just a name – unveiling the brand story
We’ve been talking a lot on socials recently about the Hoolet rebrand, which made me think I’ve probably never really told the Hoolet brand story before.
Well four years in, it’s probably about time…
This is AI-generated content … or is it?
Artificial intelligence is everywhere. But did it write this blog? Is this AI-generated content? And should you care?
The Hoolet Lecture: irregular plurals
Good writing skills are essential for effective communication, but sometimes small grammar mistakes can undermine the impact of even the most well-crafted piece.
This Hoolet lecture looks at the logic – or lack of it – behind irregular plurals.