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  • Home
  • Whooo?
    • About us
    • Our success stories
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    • Campaign project management
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Hoolet

Tag: marketing

March 16, 2026May 29, 2026Brand, Case study, Communications

Case study: growing an annual event with a powerful communications strategy

Explorathon annual event logo

Hoolet built a vibrant brand and communications strategy that brought Scotland’s research festival, Explorathon, to life across all channels.

November 11, 2025March 16, 2026Case study

Case study: the evolving Feeding Workforce Skills campaign

Logo for Feeding Workforce Skills

Feeding Workforce Skills is a great exampe of how a campaign can evolve and keeps a vital industry message fresh.

September 25, 2025February 3, 2026Communications

To launch or to linger: choosing your communications path

communications campaign image

Are you trying to decide between a big, focused campaign and a steady, ongoing stream of content?
It’s a classic communications conundrum, and the answer isn’t always simple.

June 23, 2024May 28, 2026business, Case study, Communications

How a good case study can sell your business better than you

camera filming a case study

Using a case study can tell your business’s story from a slightly different angle – and ultimately sell your business better than you.

January 5, 2023May 28, 2026Case study

Case study: marketing support for a small business

When you meet someone that is passionate about their business, you can’t help but want to be part of that journey.

And that is exactly what happened when Tracy Cromar and Hoolet’s Joanna met at an online BNS meeting during the pandemic.

June 24, 2022June 28, 2022Communications

The content marketing alphabet: part three

content marketing alphabet

Content marketing is key for your social media, but how many pieces do you know? Our content marketing alphabet gives plenty of inspiration.

June 14, 2022June 17, 2022Communications

The content marketing alphabet: part two

Content marketing letters

Is your social media plan lively with lots of content? We’re continuing our way through the content marketing alphabet to give you plenty of inspiration.

March 7, 2022March 7, 2022business, Communications

Time to Be Heard (warning: free giveaway)

time to be heard

Be Heard Day helps entrepreneurs, small business owners and solo professionals find their voice, tell their story and be heard. And Hoolet is here to help.

Recent Posts

  • Hoolet in the headlines with focus on business
  • Case study: Aberdeen Jazz Festival PR and media campaign
  • Case study: growing an annual event with a powerful communications strategy
  • How to spot and tell news
  • Case study: the evolving Feeding Workforce Skills campaign

Recent Comments

  • Susan Bell on Hoolet: more than just a name – unveiling the brand story
  • Joanna on Twooooo years into a business start-up
  • Neil Elder on Twooooo years into a business start-up
  • Twooooo years into a business start-up – Hoolet on Case study: supercharge your communications support
  • The content marketing alphabet: part three – Hoolet on The content marketing alphabet: part two

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