Hoolet founder Joanna Fraser shares how lockdown shaped her strategic communications consultancy in Aberdeen, from newsroom roots to helping businesses tell their story.
See how Hoolet delivered a fast-paced PR and media campaign for Aberdeen Jazz Festival, building awareness, correcting misconceptions and boosting attendance with strategic event publicity.
The effects on everyone’s lives of things like Covid and Brexit force them onto the news agenda but that’s not to say there aren’t other stories out there to tell.