A public awareness campaign to take part in a once-in-a-generation event: Hoolet helped organisers of The Tall Ships Races Aberdeen 2025 successfully mobilise a community with their strategic communications assistance.
Curating a LinkedIn social media feed is demanding: you know you should be on it, but figuring out actually what to do is another story.
We’ve been talking a lot on socials recently about the Hoolet rebrand, which made me think I’ve probably never really told the Hoolet brand story before.
Well four years in, it’s probably about time…
Artificial intelligence is everywhere. But did it write this blog? Is this AI-generated content? And should you care?
Using a case study can tell your business’s story from a slightly different angle – and ultimately sell your business better than you.
Over the past few months, a series on Scots words for animals has been keeping us entertained across our social channels.
We’ve dived down quite a few linguistic rabbit holes (mappie bouries?), and some have queried whether we were making most of them up.
Good writing skills are essential for effective communication, but sometimes small grammar mistakes can undermine the impact of even the most well-crafted piece.
This Hoolet lecture looks at the logic – or lack of it – behind irregular plurals.
Act sustainability: use fewer words. While not (yet) in short supply, using fewer words definitely saves the reader’s energy.
Hyphens are very important for clarity in adjectives. Find out why – and how – in this Hoolet Lecture
Successful communications start with a good understanding of what you’re trying to achieve. You need an idea of what success looks like.