The Hoolet start-up: a year of making businesses memorable
Twelve months ago, I took the plunge and launched a start-up.
Yes, Hoolet has been a thing now for a full year now. What I’ve learned along the way has genuinely surprised me.
What did you learn from lockdown?
Conflict and challenge teach us things about ourselves and how we live our lives.
What I’m asking is: what would you keep from the lockdown?
It’s true: Rabbie Burns was definitely on brand
As Rabbis Burns said, “oh wad some power the giftie gie us, to see oursel’s as others see us.”
Our advice is to start with a long, hard look at what your business is saying to the outside world.
Hoots mon – a Hoolet production
Here, for Hogmanay, is some friends of Hoolet having a hoot. Literally.
Things you need to know about fonts … the #fontfacts
We are genuinely fascinated by fonts and typography but thought we’d try to engage beyond our beloved font geek demographic.
So we’ve pulled together some font trivia – fun font facts, if you will – to help you hold forth with new confidence on the subject.
Our spelling and grammar quiz
As restrictions continue, some of us may feel we need to get out more.
To prove the point – that we need to get out more – here is our Friday spelling and grammar quiz.
Colour names: the quirky, the cool and the downright odd
The beauty world reigned supreme in the 1980s with lipsticks in shades of Pinking Shear and Twilight Teaser. An image forever lingers in my mind of frosted lips pouting through a thicket of badly permed hair, with over-underlined eyes.
How to spot and tell news
The effects on everyone’s lives of things like Covid and Brexit force them onto the news agenda but that’s not to say there aren’t other stories out there to tell.
Google algorithm throttling interesting headlines
Like a tree falling in the forest, if immaculately researched, beautifully written and insightful prose is never read, it is silenced forever.
Finding fame in a business name
Spruce Springclean or Morning Wood?
When you’re building a brand, the choice of business name can be a blessing or a curse.