Case study: building a LinkedIn presence for your business
Curating a LinkedIn social media feed is demanding: you know you should be on it, but figuring out actually what to do is another story.
Category: business
How a good case study can sell your business better than you
Using a case study can tell your business’s story from a slightly different angle – and ultimately sell your business better than you.
Twooooo years into a business start-up
It’s two years since the baby owlet Hoolet was born as a business start-up.
With a whole 24 months of running a business under the belt now, I am once more going to pass on my owl-like words of wisdom…
Time to Be Heard (warning: free giveaway)
Be Heard Day helps entrepreneurs, small business owners and solo professionals find their voice, tell their story and be heard. And Hoolet is here to help.
The Hoolet start-up: a year of making businesses memorable
Twelve months ago, I took the plunge and launched a start-up.
Yes, Hoolet has been a thing now for a full year now. What I’ve learned along the way has genuinely surprised me.
What did you learn from lockdown?
Conflict and challenge teach us things about ourselves and how we live our lives.
What I’m asking is: what would you keep from the lockdown?
Hoots mon – a Hoolet production
Here, for Hogmanay, is some friends of Hoolet having a hoot. Literally.
How to spot and tell news
The effects on everyone’s lives of things like Covid and Brexit force them onto the news agenda but that’s not to say there aren’t other stories out there to tell.
Finding fame in a business name
Spruce Springclean or Morning Wood?
When you’re building a brand, the choice of business name can be a blessing or a curse.