Case study: the evolving Feeding Workforce Skills campaign
Feeding Workforce Skills is a great exampe of how a campaign can evolve and keeps a vital industry message fresh.
To launch or to linger: choosing your communications path
Are you trying to decide between a big, focused campaign and a steady, ongoing stream of content?
It’s a classic communications conundrum, and the answer isn’t always simple.
Brand audit: do you know what your business is really saying?
The first part of any journey is understanding exactly where you are right now. And that’s where a Hoolet brand audit comes in…
Case study: creating a public awareness campaign for Tall Ships
A public awareness campaign to take part in a once-in-a-generation event: Hoolet helped organisers of The Tall Ships Races Aberdeen 2025 successfully mobilise a community with their strategic communications assistance.
Case study: building a LinkedIn presence for your business
Curating a LinkedIn social media feed is demanding: you know you should be on it, but figuring out actually what to do is another story.
Hoolet: more than just a name – unveiling the brand story
We’ve been talking a lot on socials recently about the Hoolet rebrand, which made me think I’ve probably never really told the Hoolet brand story before.
Well four years in, it’s probably about time…
This is AI-generated content … or is it?
Artificial intelligence is everywhere. But did it write this blog? Is this AI-generated content? And should you care?
How a good case study can sell your business better than you
Using a case study can tell your business’s story from a slightly different angle – and ultimately sell your business better than you.
Brilliant beasties: an exploration of Scots words for animals
Over the past few months, a series on Scots words for animals has been keeping us entertained across our social channels.
We’ve dived down quite a few linguistic rabbit holes (mappie bouries?), and some have queried whether we were making most of them up.
The Hoolet Lecture: irregular plurals
Good writing skills are essential for effective communication, but sometimes small grammar mistakes can undermine the impact of even the most well-crafted piece.
This Hoolet lecture looks at the logic – or lack of it – behind irregular plurals.