To launch or to linger: choosing your communications path
Are you trying to decide between a big, focused campaign and a steady, ongoing stream of content?
It’s a classic communications conundrum, and the answer isn’t always simple.
Tag: content marketing
Case study: building a LinkedIn presence for your business
Curating a LinkedIn social media feed is demanding: you know you should be on it, but figuring out actually what to do is another story.
This is AI-generated content … or is it?
Artificial intelligence is everywhere. But did it write this blog? Is this AI-generated content? And should you care?
How a good case study can sell your business better than you
Using a case study can tell your business’s story from a slightly different angle – and ultimately sell your business better than you.
Case study: marketing support for a small business
When you meet someone that is passionate about their business, you can’t help but want to be part of that journey.
And that is exactly what happened when Tracy Cromar and Hoolet’s Joanna met at an online BNS meeting during the pandemic.
The content marketing alphabet: part two
Is your social media plan lively with lots of content? We’re continuing our way through the content marketing alphabet to give you plenty of inspiration.
The content marketing alphabet: part one
Whether it’s blogs, videos or polls, content marketing can work wonders for any social plan and here’s our A to J of content inspiration.