Are you trying to decide between a big, focused campaign and a steady, ongoing stream of content?
It’s a classic communications conundrum, and the answer isn’t always simple.
Over the past few months, a series on Scots words for animals has been keeping us entertained across our social channels.
We’ve dived down quite a few linguistic rabbit holes (mappie bouries?), and some have queried whether we were making most of them up.
Is your social media plan lively with lots of content? We’re continuing our way through the content marketing alphabet to give you plenty of inspiration.